Principles of Marketing (19th Edition) RENTAL EDITION

Philip Kotler; Gary Armstrong; Sridhar Balasubramanian

ISBN 10: 0137864892 / ISBN 13: 9780137864898

Published by Pearson Inc. (edition ), 2023

About this Item

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Seller Inventory # 0137864892-8-1

Bibliographic Details

• Title: Principles of Marketing (19th Edition) RENTAL EDITION
• Publisher: Pearson Inc. (edition )
• Publication Date: 2023
• Language: English
• ISBN 10: 0137864892
• ISBN 13: 9780137864898
• Binding: Hardcover
• Condition: Very Good

About this title

Synopsis

In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing shows you how to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help you master this key marketing challenge, the authors present the fundamentals of marketing within an innovative customer-value framework. The 19th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. It's packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences and communities.