Title: Principles and Practice of Show-Card Writing: Prepared in the Extension Division of the University of Wisconsin (Classic Reprint)
Publisher: Forgotten Books Apr 2018
Publication Date: 2018
Language: English
ISBN 10: 0266284523
ISBN 13: 9780266284529
Binding: Buch
Condition: Neu
Dimensions: 229 millimeters width by 152 millimeters height by 0 millimeters depth
Weight: 730 grams

About this title

Synopsis

Master show-card writing with this practical guide

Learn the principles behind effective display cards, from lettering and color to layout and copy. This book helps you move beyond quick slogans to create cards that sell.

This edition compiles decades of guidance for students, teachers, and professionals in retail display and advertising. It covers the history and styles of letters, color theory, and the art of arranging elements for maximum impact. Clear, technique-focused instruction is paired with ready-to-use practices and project ideas, plus a detailed material list and real-world card designs.

Foundations of show-card lettering, including elementary alphabets and modern styles
Principles of placing and arranging, with rules for balance, proportion, and emphasis
Color theory, schemes, and how to make colors work together on cards
Practical card-writing guidance, from planning to duplicating cards and finishing touches

Ideal for readers who want a solid, hands-on approach to creating compelling display cards for stores, theaters, and other venues. This edition speaks to beginners and seasoned practitioners alike, offering a clear path from basics to advanced techniques.

"About this title" may belong to another edition of this title.

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