Principles and Practice of Show-Card Writing: Prepared in the Extension Division of the University of Wisconsin (Classic Reprint) - Hardcover

Lawrence E. Blair

Hardcover

ISBN 10: 0266284523 ISBN 13: 9780266284529

Publisher: Forgotten Books, 2022

Synopsis

Master show-card writing with this practical guide

Learn the principles behind effective display cards, from lettering and color to layout and copy. This book helps you move beyond quick slogans to create cards that sell.

This edition compiles decades of guidance for students, teachers, and professionals in retail display and advertising. It covers the history and styles of letters, color theory, and the art of arranging elements for maximum impact. Clear, technique-focused instruction is paired with ready-to-use practices and project ideas, plus a detailed material list and real-world card designs.

• Foundations of show-card lettering, including elementary alphabets and modern styles
• Principles of placing and arranging, with rules for balance, proportion, and emphasis
• Color theory, schemes, and how to make colors work together on cards
• Practical card-writing guidance, from planning to duplicating cards and finishing touches

Ideal for readers who want a solid, hands-on approach to creating compelling display cards for stores, theaters, and other venues. This edition speaks to beginners and seasoned practitioners alike, offering a clear path from basics to advanced techniques.

Edition details

• Publisher: Forgotten Books
• Publication date: 2022
• Language: English
• ISBN 10: 0266284523
• ISBN 13: 9780266284529
• Binding: Hardcover
• Number of pages: 266