Principles and Practice of Show-Card Writing: Prepared in the Extension Division of the University of Wisconsin (Classic Reprint) - Hardcover

Lawrence E. Blair

9780266284529: Principles and Practice of Show-Card Writing: Prepared in the Extension Division of the University of Wisconsin (Classic Reprint)

Hardcover

ISBN 10: 0266284523 ISBN 13: 9780266284529

Publisher: Forgotten Books, 2018

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Excerpt from Principles and Practice of Show-Card Writing: Prepared in the Extension Division of the University of Wisconsin

The increase in the amount of advertising by means of cards has made it necessary and profitable for business institutions to have their own staff of card designers. In the smaller retail stores the cards are sometimes lettered by the window trimmer or one of the salesmen who spends part of his time doing this work. Department stores, theatrical concerns, and movie studios employ staffs of their own, while some sign and paint shops con duct their show-card business as a special department in their organization.

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