Problems in Marketing: Applying Key Concepts and Techniques. This item is unavailable.
Language: English
Published by SAGE Publications Ltd, 2007
- Softcover
- Used
Seller: Indiana Book Company, Marion, IN, U.S.A.Indiana Book Company
AbeBooks seller since January 16, 2014
Condition: Used - Good
US$ 13.87
Item description from seller
Ships same or next business day with delivery confirmation. Good condition. May or may not contain highlighting. Expedited shipping available.
Seller Inventory # 1000009322542-0
- Title
- Problems in Marketing: Applying Key Concepts and Techniques
- Author
- Moutinho, Luiz A M
- Publisher
- SAGE Publications Ltd
- Publication year
- 2007
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0761971793
- ISBN 13
- 9780761971795
- Edition
- 2nd Edition
Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem.
A companion Web site with resources for students and instructors is available.
"Synopsis" may belong to another edition of this title.
About the Author
Charles S. Chien is Associate Professor at the College of Business, Feng Chia University, Taiwan.
"About the title" may belong to another edition of this title.