Process-based Strategic Planning: 2nd Ed
Language: English
Published by Secaucus, New Jersey, U.S.A.: Springer Verlag, 2002
- Hardcover
- Used
Seller: Bingo Used Books, Vancouver, WA, U.S.A.Bingo Used Books
AbeBooks seller since October 24, 2002
Condition: Used - Very good
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Add to basketItem description from seller
haredcover in very good + condition. 2nd edition, underlining.
Seller Inventory # 82410
- Title
- Process-based Strategic Planning: 2nd Ed
- Author
- Grunig, Rudolf;Kuhn, Richard
- Publisher
- Secaucus, New Jersey, U.S.A.: Springer Verlag
- Publication year
- 2002
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 3540435026
- ISBN 13
- 9783540435020
- Edition
- 2nd Edition
- Seller catalogs
- Textbook
"Synopsis" may belong to another edition of this title.
From the Back Cover
A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.
"About the title" may belong to another edition of this title.
Bingo Used Books
Vancouver, WA, U.S.A.
AbeBooks seller since October 24, 2002
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Educational, Engineering, and all other nonfiction titles., Textbooks, Technical, Psychology, MathematicsSeller's business information
Bingo Used Books
WA, U.S.A.
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