Procter & Gamble (Rev.) wave on(Chinese Edition)

Davis Dyer ( DAI WEI SI DAI ER ) Frederick Dalzell ( FU LEI DE LI KE DA ER ZE ER ) Rowena Olegario ( LUO YI NA AO LI JIA LI

ISBN 10: 7121264188 / ISBN 13: 9787121264184

Published by Publishing House of Electronics Industry, 2015

About this Item

Language:Chinese.Paperback. Pub Date: 2015-7-1 Pages: 313 Publisher: Electronic Industry Press book describes how to create a cause of P & G. consumer brands in the world and how to become dominant multinational century; highlights the key events in the development of P & G brand building and lessons learned; interpretation of the P & G success in brand building. namely. how full of challenges and changes in the timing of the new brand to the market. the use of good management practices to sa.

Seller Inventory # CY009308

Bibliographic Details

• Title: Procter & Gamble (Rev.) wave on(Chinese Edition)
• Publisher: Publishing House of Electronics Industry
• Publication Date: 2015
• Language: Chinese
• ISBN 10: 7121264188
• ISBN 13: 9787121264184
• Binding: paperback
• Edition: 2nd Edition
• Condition: New

About this title

Synopsis

This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.