Product Innovation through Knowledge Management and Social Media Strategies

Language: English

Published by Business Science Reference, 2015

1466696079 / 9781466696075

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - Companies competing on a global scale must endeavor to launch new initiatives, products, and services aimed to set them apart from their competitors. Integrating technology and knowledge management strategies into the product development process is one solution to remaining relevant in a highly competitive marketplace. Product Innovation through Knowledge Management and Social Media Strategies is an authoritative reference source for the latest scholarly research on the application of social networking platforms to enhance knowledge sharing and innovative practice within organizations. Highlighting pertinent theories and techniques for improving communication and ensuring successful product development, this book is ideally designed for corporate managers, organizational leaders, researchers, and professionals interested in the value of knowledge sharing and social media tools in modern organizations.

Seller Inventory # 9781466696075

Title
Product Innovation through Knowledge Management and Social Media Strategies
Author
Alok Kumar Goel
Publisher
Business Science Reference
Publication year
2015
Condition
Neu
Binding
Buch
Language
English
ISBN 10
1466696079
ISBN 13
9781466696075
Item weight
1,389 grams
Dimensions
286x221x29 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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