This applied text ties together the techniques behind writing, directing, and producing radio programs. It covers how stations are organized, the roles of the program department, and the show’s journey from idea to air. Rich with real‑world guidance, it emphasizes skilled craftsmanship over flashy salesmanship and helps readers understand what makes radio performances engaging.

Inside, you’ll find guidance on planning programs, directing drama, handling sound effects and music, coordinating with announcers and engineers, and managing the production process. The book also explores different program types—from musical and educational to dramatic and audience‑participation formats—while outlining practical tools like logs, regulations, and rehearsal approaches.

How to shape program ideas into concrete formats and schedules
Techniques for directing drama, recording sound effects, and mic setup
Roles and teamwork across the production staff, engineers, and announcers
Practical workflows, logs, and safeguards to keep broadcasts smooth

Ideal for students and professionals seeking a solid grounding in radio production and direction.

About the Author

John E. Gamble is currently Associate Dean and Professor of Management in the Mitchell College of Business at the University of South Alabama. His teaching specialty at USA is strategic management and he also conducts a course in strategic management in Germany, which is sponsored by the University of Applied Sciences in Worms.

Dr. Gamble's research interests center on strategic issues in entrepreneurial, health care, and manufacturing settings. His work has been published in various scholarly journals and he is the author or co-author of more than 50 case studies published in an assortment of strategic management and strategic marketing texts. He has done consulting on industry and market analysis for clients in a diverse mix of industries.

Professor Gamble received his Ph.D. in management from the University of Alabama in 1995. Dr. Gamble also has a Bachelor of Science degree and a Master of Arts degree from the University of Alabama.

"About this title" may belong to another edition of this title.

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