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Synopsis
Master the craft of radio production with a practical, experience‑based guide.
This applied text ties together the techniques behind writing, directing, and producing radio programs. It covers how stations are organized, the roles of the program department, and the show’s journey from idea to air. Rich with real‑world guidance, it emphasizes skilled craftsmanship over flashy salesmanship and helps readers understand what makes radio performances engaging.
Inside, you’ll find guidance on planning programs, directing drama, handling sound effects and music, coordinating with announcers and engineers, and managing the production process. The book also explores different program types—from musical and educational to dramatic and audience‑participation formats—while outlining practical tools like logs, regulations, and rehearsal approaches.
- How to shape program ideas into concrete formats and schedules
- Techniques for directing drama, recording sound effects, and mic setup
- Roles and teamwork across the production staff, engineers, and announcers
- Practical workflows, logs, and safeguards to keep broadcasts smooth
Ideal for students and professionals seeking a solid grounding in radio production and direction.
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About the Author
John E. Gamble is currently Associate Dean and Professor of Management in the Mitchell College of Business at the University of South Alabama. His teaching specialty at USA is strategic management and he also conducts a course in strategic management in Germany, which is sponsored by the University of Applied Sciences in Worms.
Dr. Gamble's research interests center on strategic issues in entrepreneurial, health care, and manufacturing settings. His work has been published in various scholarly journals and he is the author or co-author of more than 50 case studies published in an assortment of strategic management and strategic marketing texts. He has done consulting on industry and market analysis for clients in a diverse mix of industries.
Professor Gamble received his Ph.D. in management from the University of Alabama in 1995. Dr. Gamble also has a Bachelor of Science degree and a Master of Arts degree from the University of Alabama.
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Production and Direction of Radio Programs (Classic Reprint)
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Paperback. Condition: New. Print on Demand. This book provides a thorough guide to radio production for professionals and those looking to enter the industry. It addresses the functions and departments within radio broadcasting, explaining roles such as the director, program director, and studio engineer. The author emphasizes the transition of radio into an art form, and the importance of showmanship, which he describes as understanding and utilizing salesmanship, science, and technical skill for an effective broadcast. Broken into sections addressing musical, dramatic, and non-scripted programs, the book includes discussions of the technical aspects of each type of production, such as microphone placement, sound effects, and the layout of a radio studio. The author also addresses the history and evolution of radio broadcasting, discusses issues such as public relations and censorship, and includes insightful anecdotes from insiders in the field. This book will appeal to anyone interested in a comprehensive overview of radio production, and will prove especially useful to those seeking to better understand this complex and impactful industry. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781332182701_0
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Production and Direction of Radio Programs Classic Reprint
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781332182701
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Production and Direction of Radio Programs Classic Reprint
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781332182701
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