A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Michaelson, David; Stacks PhD, Don W
Language: English
Published by Business Expert Press, 2017
- Softcover
- Used
Seller: Ucarstore, Saint Louis, MO, U.S.A.Ucarstore
AbeBooks seller since August 24, 2026
Condition: Used - Good
US$ 6.14
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- Title
- A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
- Author
- Michaelson, David; Stacks PhD, Don W
- Publisher
- Business Expert Press
- Publication year
- 2017
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1631577611
- ISBN 13
- 9781631577611
- Edition
- 3rd Edition
Public relations has evolved from a supporting role into a strategic driver of organizational success. Today's PR professionals are expected not just to communicate--but to prove impact.
This fully updated third edition equips you with the tools to do exactly that.
Blending theory with real-world application, this book delivers a practical, best-practices approach to public relations research, measurement, and evaluation. You'll learn how to select the right methods, apply them rigorously, and generate meaningful data that clearly demonstrates the effectiveness of your campaigns.
Designed for working professionals and advanced students alike, this edition places a strong emphasis on accountability and outcomes--including how PR contributes to organizational goals, supports return on investment (ROI), and leverages standardized metrics in an increasingly digital and social media-driven landscape.
Whether you're refining your measurement strategy or building one from the ground up, this book provides a clear, evidence-based framework for making smarter decisions--and proving the value of your work.
"Synopsis" may belong to another edition of this title.
About the Author
Don W. Stacks is professor of public relations in the Department of Strategic Communication in the University of Miami's School of Communication. He received his doctorate from the University of Florida.
"About the title" may belong to another edition of this title.
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