Finally, a book about proposal development that won't put you to sleep! A must read for anyone in the business of selling or marketing professional services. If you are looking for real insights into the proposal business, if you want to work smarter and not harder, and if you care deeply about the outcome of the proposals you produce, this is the book for you.

Proposal Development Secrets is full of ground-level advice from the proposal trenches and valuable insights that might just make proposal development a little less taxing and a lot more rewarding. It focuses on the cold hard realities of the proposal business and provides you with some strategies to help you get home to the people and things that you love.

In Proposal Development Secrets, Matt Handal, author of Marketing To The Mind, shares his unique insights with you.

Topics include:

The proposal evaluation practices clients don t want you to know
How to craft compelling proposals your clients will read
The right and wrong way to ask questions about an RFP
Technology that will make writing proposals easier and faster
The formulas for writing and choosing the most relevant experience
How to get your proposal accepted after you missed the deadline
And much, much more

Review

"What is most enjoyable about Handal's writing is its balance of seriously useful information and wickedly irreverent observations. Overall, the information provided is easily accessible and instantly usable. You will be able to start acting on what you've read immediately, without anyone's approval. Best of all, you might even get to enjoy those extra hours of daylight savings time with family and friends this summer!"

Society of Marketing Professional Services, Marketer (August 2012)

"Handal's book is good - in fact it is excellent."

Construction Marketing Ideas.com

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