Title: Psychology of the Consumer and Its Development: An Introduction (The Springer Series in Adult Development and Aging)
Publisher: Springer
Publication Date: 1999
Language: English
ISBN 10: 0306460734
ISBN 13: 9780306460739
Binding: Hardcover
Condition: New

About this title

Synopsis

An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

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