Psychology of the Consumer and Its Development
Language: English
Published by Springer, 1999
- Hardcover
- Used

Seller: Biblios, frankfurt am main, hessen, GermanyBiblios
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Hardcover
Condition: Used
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Item description from seller
pp. 380.
Seller Inventory # 18279637
- Title
- Psychology of the Consumer and Its Development
- Author
- Webb Robert C.
- Publisher
- Springer
- Publication year
- 1999
- Condition
- Used
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0306460734
- ISBN 13
- 9780306460739
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.
"Synopsis" may belong to another edition of this title.
Biblios
frankfurt am main, hessen, Germany
4-star seller
AbeBooks seller since September 10, 2024
Shipping rates from Germany to U.S.A.
| Item | 25 to 45 business days | 8 to 14 business days |
|---|---|---|
| First item | US$ 11.08 | US$ 20.83 |
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