- Softcover
- Used
Seller: Bay State Book Company, North Smithfield, RI, U.S.A.Bay State Book Company
AbeBooks seller since January 23, 2023
Condition: Used - Good
US$ 5.10
Quantity: 1 available
Add to basketItem description from seller
The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing.
Seller Inventory # BSM.1DK5C
- Title
- Public Relations: The Basics
- Author
- Smith, Ron
- Publisher
- Routledge
- Publication year
- 2013
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0415675839
- ISBN 13
- 9780415675833
Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field:
- The four key phases of public relations campaigns: research, strategy, tactics and evaluation.
- History and evolution of public relations.
- Basic concepts of the profession: ethics, professionalism and theoretical underpinnings.
Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.
"Synopsis" may belong to another edition of this title.
About the Author
Ron Smith is professor of public communication at Buffalo State (SUNY), where he has served as department chair and associate dean for the School of Arts and Humanities. A public relations practitioner accredited by the Public Relations Society of America, he is the author of Strategic Planning for Public Relations, Becoming a Public Relations Writer and Media Writing.
"About the title" may belong to another edition of this title.
Bay State Book Company
North Smithfield, RI, U.S.A.
AbeBooks seller since January 23, 2023
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We are a local book store that specializes in used books. Our delivery is quick. Same day shipping most of the time and most books arrive within 5 days or ordering.
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History, fiction, children's booksSeller's business information
Bay State Book Company LLC
473 saint paul st, suite 1 (Bay State Books)
North Smithfield, RI U.S.A. 02896