Public Relations Campaign Strategies : Planning for Implementation. This item is unavailable.
Language: English
Published by Pearson Education, Limited, 1997
- Hardcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Good
US$ 7.73
Item description from seller
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 7571422-6
- Title
- Public Relations Campaign Strategies : Planning for Implementation
- Author
- Kendall, Robert
- Publisher
- Pearson Education, Limited
- Publication year
- 1997
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0673996921
- ISBN 13
- 9780673996923
- Edition
- 2nd Edition.
- Item weight
- 2.059 pounds
- Dimensions
- N/A
Kendall’s how-to guide delivers a theory laden step-by-step approach to public relations. The text is layered with real, relevant examples of public relations in action. Checklists, illustrations, and diagrams accompany directives and take the reader through the process of research, adaptation, implementation, and evaluation. Public Relations Campaign Strategies, 2nd Edition emphasizes the application of building socially responsible relationships through public relations. The book is intended for professionals or intermediate to advanced students of public relations.
"Synopsis" may belong to another edition of this title.
From the Back Cover
"About the title" may belong to another edition of this title.