Public Relations Campaign Strategies : Planning for Implementation

Kendall, Robert

ISBN 10: 0673996921 / ISBN 13: 9780673996923

Published by Pearson Education, Limited, 1997

Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 7571422-6

Synopsis:

Kendall’s how-to guide delivers a theory laden step-by-step approach to public relations.  The text is layered with real, relevant examples of public relations in action. Checklists, illustrations, and diagrams accompany directives and take the reader through the process of research, adaptation, implementation, and evaluation. Public Relations Campaign Strategies, 2^nd Edition emphasizes the application of building socially responsible relationships through public relations. The book is intended for professionals or intermediate to advanced students of public relations.  

From the Back Cover: Offering a 'how-to' approach to planning the public relations campaign, Public Relations Campaign Strategies emphasizes building socially responsible relationships, rather than the 'communications campaigns' emphasized by most other text. Based on a fundamental problem-solving model, the text includes the latest research on the 'Scientific Method' and a broadened treatment of strategy planning, including a checklist of terminology developed by the Public Relations Society of America (PRSA) Accreditation Board.

Bibliographic Details

Title: Public Relations Campaign Strategies : ...
Publisher: Pearson Education, Limited
Publication Date: 1997
Binding: Hardcover
Condition: Good
Edition: 2nd Edition.