The Public Relations Handbook (Media Practice). This item is unavailable.
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Language: English
Published by Routledge, 2001
- Softcover
- Used
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Seller Inventory # U9780415213349
- Title
- The Public Relations Handbook (Media Practice)
- Author
- Theaker, Alison
- Publisher
- Routledge
- Publication year
- 2001
- Condition
- Very Good
- Dust jacket
- 46883182
- Signed
- 5/24/2025 1:02:37 PM
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0415213347
- ISBN 13
- 9780415213349
- Edition
- 1748091757.
- Seller catalogs
- 1, 9780415213349, U
By tracing the history and development of public relations and using examples of strategies and campaigns as well as interviews, this book provides a comprehensive and detailed study of the theories and practices of public relations.
"Synopsis" may belong to another edition of this title.
About the Author
Alison Theaker is Head of Education and Training at the Institute of Public Relations and was formerly principal lecturer and course leader in Public Relations at Leeds Business School. In 2002-2003 she taught at Emerson College, in Boston, MA. She is the co-author of Effective Media Relations
"About the title" may belong to another edition of this title.