Public Relations: A Practical Guide to the Basics (Public Relations in Practice Series)

Henslowe, Philip

ISBN 10: 0749440724 / ISBN 13: 9780749440725

Published by Kogan Page Business Books, 2003

About this Item

Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!

Seller Inventory # S_485228326

Bibliographic Details

• Title: Public Relations: A Practical Guide to the Basics (Public Relations in Practice Series)
• Publisher: Kogan Page Business Books
• Publication Date: 2003
• Language: English
• ISBN 10: 0749440724
• ISBN 13: 9780749440725
• Binding: paperback
• Edition: 2nd Edition
• Condition: Very Good

About this title

Synopsis

This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. This completely updated second edition includes new information on professional advisers, spin doctors, PR in local government and financial PR.

About the Author

Philip Henslowe was chairman of the Education and Training Committee at the Institute of Public Relations in England. Also a Fellow of the Communication, Advertising & Marketing (CAM) Foundation, he has taught and lectured on PR at the University of Central England, Napier University, and at Matthew Boulton College in Birmingham. He has runs training courses and is the author of several books on public relations.