Public Relations: A Practical Guide To The Basics: Volume 2 (PR In Practice) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

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Bibliographic Details

Title: Public Relations: A Practical Guide To The Basics: Volume 2 (PR In Practice)
Publisher: Kogan Page
Publication Date: 2003
Language: English
ISBN 10: 0749440724
ISBN 13: 9780749440725
Binding: Paperback
Edition: 2nd Edition
Condition: Very Good

About this title

Synopsis

This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. This completely updated second edition includes new information on professional advisers, spin doctors, PR in local government and financial PR.

About the Author

Philip Henslowe was chairman of the Education and Training Committee at the Institute of Public Relations in England. Also a Fellow of the Communication, Advertising & Marketing (CAM) Foundation, he has taught and lectured on PR at the University of Central England, Napier University, and at Matthew Boulton College in Birmingham. He has runs training courses and is the author of several books on public relations.

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