Public Relations Practices: Managerial Case Studies and Problems (5th Edition)

Jackson, Patrick; Center, Allen H.

ISBN 10: 0130981532 / ISBN 13: 9780130981530

Published by Pearson College Div, 1995

About this Item

This book is softcover. The item is Brand New! Fast Shipping - Safe and Secure - Ships from Utah! Book may have minor shelf wear and/or sticker residue. THIS IS A BOOKSTORE SHELF COPY, MAY HAVE MINOR BUMPS AND BRUISES. Seller Inventory # 2RU7DC0007TK

Bibliographic Details

Title: Public Relations Practices: Managerial Case ...

Publisher: Pearson College Div

Publication Date: 1995

Binding: Soft cover

Condition: New

About this title

Synopsis:

Case book for the Public Relations Management course. For graduate and undergraduate level courses in introductory public relations; public relations campaigns, cases & problems; business communications; management and society. This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations.

From the Publisher:

This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations.