Public Relations Practices: Managerial Case Studies and Problems (5th Edition)
Jackson, Patrick; Center, Allen H.
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Language: English
Published by Pearson College Div, 1995
- Softcover
- Used
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- Title
- Public Relations Practices: Managerial Case Studies and Problems (5th Edition)
- Author
- Jackson, Patrick; Center, Allen H.
- Publisher
- Pearson College Div
- Publication year
- 1995
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0130981532
- ISBN 13
- 9780130981530
Case book for the Public Relations Management course. For graduate and undergraduate level courses in introductory public relations; public relations campaigns, cases & problems; business communications; management and society. This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations.
"Synopsis" may belong to another edition of this title.
From the Publisher
This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations.
"About the title" may belong to another edition of this title.
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