Public Relations: The Profession and The Practice
Baskin, Otis W,Aronoff, Craig,Lattimore, Dan L
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Language: English
Published by McGraw-Hill Humanities/Social Sc, 1996
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Hardcover
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- Title
- Public Relations: The Profession and The Practice
- Author
- Baskin, Otis W,Aronoff, Craig,Lattimore, Dan L
- Publisher
- McGraw-Hill Humanities/Social Sc
- Publication year
- 1996
- Condition
- Acceptable
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0697201228
- ISBN 13
- 9780697201225
- Edition
- 4th Edition
Provide your students with a thorough understanding of public relations practice with a text that incorporates the experiences of practitioners with the theoretical perspectives of scholars. The fourth edition features increased coverage of technological change, diversity and expanding global markets, and their impact on the profession. New co-author Dan Lattimore, APR, brings a wealth of professional experience, and years of public relations teaching to this edition.
"Synopsis" may belong to another edition of this title.
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