Public Relations: The Profession and The Practice

Baskin, Otis W,Aronoff, Craig,Lattimore, Dan L

ISBN 10: 0697201228 / ISBN 13: 9780697201225

Published by McGraw-Hill Humanities/Social Sc, 1996

About this Item

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Bibliographic Details

• Title: Public Relations: The Profession and The Practice
• Publisher: McGraw-Hill Humanities/Social Sc
• Publication Date: 1996
• Language: English
• ISBN 10: 0697201228
• ISBN 13: 9780697201225
• Binding: hardcover
• Edition: 4th Edition
• Condition: Acceptable

About this title

Synopsis

Provide your students with a thorough understanding of public relations practice with a text that incorporates the experiences of practitioners with the theoretical perspectives of scholars. The fourth edition features increased coverage of technological change, diversity and expanding global markets, and their impact on the profession. New co-author Dan Lattimore, APR, brings a wealth of professional experience, and years of public relations teaching to this edition.