Public Relations: The Profession and The Practice

Baskin, Otis W; Aronoff, Craig; Lattimore, Dan L

ISBN 10: 0697201228 / ISBN 13: 9780697201225

Published by McGraw-Hill Humanities/Social Sciences/Languages, 1996

About this Item

Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail.

Seller Inventory # OTV.0697201228.VG

Bibliographic Details

• Title: Public Relations: The Profession and The Practice
• Publisher: McGraw-Hill Humanities/Social Sciences/Languages
• Publication Date: 1996
• Language: English
• ISBN 10: 0697201228
• ISBN 13: 9780697201225
• Binding: Hardcover
• Edition: 4th Edition
• Condition: very_good

About this title

Synopsis

Provide your students with a thorough understanding of public relations practice with a text that incorporates the experiences of practitioners with the theoretical perspectives of scholars. The fourth edition features increased coverage of technological change, diversity and expanding global markets, and their impact on the profession. New co-author Dan Lattimore, APR, brings a wealth of professional experience, and years of public relations teaching to this edition.