Publishing for Profit: Successful Bottom-Line Management for Book Publishers

Woll, Thomas

ISBN 10: 155652997X / ISBN 13: 9781556529979

Published by Chicago Review Press, 2010

About this Item

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Bibliographic Details

• Title: Publishing for Profit: Successful Bottom-Line Management for Book Publishers
• Publisher: Chicago Review Press
• Publication Date: 2010
• Language: English
• ISBN 10: 155652997X
• ISBN 13: 9781556529979
• Binding: paperback
• Edition: 4th Edition
• Condition: Very Good

About this title

Synopsis

Publishing is a rapidly changing business, and this readable and comprehensive reference is right in step—covering operations, financial, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, online marketing and sales, and e-book publishing, and provides new information about using financial information to make key management decisions. Highly practical forms and sample contracts are included for up-to-the-minute advice.

About the Author

Thomas Woll is president of Cross River Publishing Consultants. He has held a variety of executive positions in publishing, including vice president of the professional and trade division of John Wiley & Sons; publisher of Storey Communications/Garden Way; and vice president and publisher of Rodale Press's book division. Dominique Raccah is the president and founder of Sourcebooks.