The Purpose Is Profit: The Truth about Starting and Building Your Own Business

Do you feel the pull to start your own business?Tired of working for others and dealing with office politics, eager for control and more money, Ed ''Skip'' McLaughlin certainly felt it. When he left his high-level corporate position to start not one but two new businesses, his colleagues' reaction was disbelief:People told me I was crazy. ''You are going to fail!''One of his businesses did fail, but the other thrived. Ed bootstrapped it into an Inc. 500 company and later sold it to a Fortune 100 company. Now, you can learn from his experience--what to do and what not to do--to create your own successful startup. The Purpose Is Profit eliminates the mystery of becoming an entrepreneur. You will learn--- Why distinctive competence trumps passion- Where and when to get funding without losing control- How to build an entrepreneurial brand that lasts- Why profit should be factored into every business decision- How ethical behavior breeds trust and unlocks profitAs a bonus, The Purpose Is Profit includes two manuals: The Startup Roadmap details the 21 steps you should take to build a profitable business. The Startup Funding Guide delivers the tools you need to fund your business.ThePurposeIsProfit.com

Ed ''Skip'' McLaughlin
Ed is the founder of four businesses and is currently running his fourth company, Blue Sunsets LLC, investing in startups and real estate. He bootstrapped USI Companies and grew it into an Inc. 500 company. In 2005, he sold USI to Johnson Controls, a Fortune 100 company, and at that point, became CEO of JCI's Global Workplace Business for the Americas. Ed was honored as Entrepreneur of the Year by Ernst and Young and has a BA in history from the College of the Holy Cross and serves on their Board of Trustees. Active in philanthropy, Ed lives with his wife in Connecticut and has three adult children.
Email: Ed@ThePurposeIsProfit.com
LinkedIn: LinkedIn.com/in/EdSkipMcLaughlin
Twitter: @purposeisprofit

Wyn Lydecker
Wyn is the founder of Upstart Business Planning. She works with entrepreneurs to develop plans that answer the questions investors ask most often. Wyn has been published inThe New York Times and other publications. She has an MBA in finance and marketing from the Wharton School of the University of Pennsylvania and a BA in economics from the University of California at Santa Barbara. She lives in Connecticut with her husband and has two adult children.
Email: Wyn@ThePurposeIsProfit.com
LinkedIn: LinkedIn.com/in/WynLydecker

Paul McLaughlin
Paul is an associate with Deloitte in the Financial Advisory Services Group in the Real Estate Consulting Practice. Previously, Paul served as vice president of Blue Sunsets LLC, where he was responsible for real estate development and specific angel investments. He has a BA in mathematics from the College of the Holy Cross and an MBA from Georgetown's McDonough School of Business.
Email: Paul@ThePurposeIsProfit.com
LinkedIn: LinkedIn.com/in/PaulPMcLaughlin