What is it that great management teams do? How do they create sustained competitive advantage? In Purpose, Nikos Mourkogiannis turns the entire idea of strategy on its head, presenting a model that will redefine the way we do business. Strategy is typically thought of as management's plan for a company, but?Mourkogiannis argues that companies must satisfy the need for purpose--a set of values that defines a company and inspires its employees. Rather than organization and structure, ideas are what determine a company's success. This groundbreaking book looks at companies like WalMart, IBM, and Berkshire Hathaway, identifying the ideas that point the way toward excellence.

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Bibliographic Details

Title: Purpose: The Starting Point Of Great Companies
Publisher: Palgrave Macmillan
Publication Date: 2006
Language: English
ISBN 10: 1403975817
ISBN 13: 9781403975812
Binding: Hardcover
Condition: New

About this title

Synopsis

In Purpose, world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the choice between values and success is no choice at all. Mourkogiannis argues that companies must satisfy the need for purpose--a set of values that defines an organization and inspires and motivates its employees. Rather than organization and structure, ideas are what cause companies to go from good to great. Drawing on examples from across multiple industries, Mourkogiannis demonstrates how a strong purpose is the essential first step toward lasting success.

About the Authors

Nikos Mourkogiannis, author of Purpose: The Starting Point of Great Companies, is a senior partner at Panthea, an elite leadership consulting firm providing advice to Chairmen and CEOs of top companies around the world. He is also senior executive advisor on leadership to Booz Allen Hamilton. Nikos helped create the Harvard Law School Center on Negotiations with Roger Fisher, author of the business bestseller Getting to Yes. He has worked on some of the most complex and important business deals of the last thirty years, with some of the most influential leaders in international business and government. He lives in London.

Roger Fisher helped create the Harvard Law School Center on Negotiations. He is the author of the business bestseller Getting to Yes. Fisher died in 2012.

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