The Pursuit of Innovation: Managing the People and Processes That Turn New Ideas Into Profits

Provides fascinating and useful direction for "effective innovation."

George Freedman has devoted most of his long and outstanding career to the development of new products. As Director of Raytheon's New Products Center for eighteen years, he organized innovative teams that produced an average of three new products a year. These were marketed in a wide variety of commercial marketplaces. Since 1993, he has been a principal of Invent Resources Inc., which "invents on demand." He is the author of three technical books and numerous articles. He has also served as editor-in-chief of the Journal of Microwave Power and as a technical editor of Solid State Technology. He holds thirty United States patents, with several additional ones pending.