The Pyramid Principle: Logic in Writing and Thinking

Minto, Barbara

ISBN 10: 027303345X / ISBN 13: 9780273033455

Published by Financial Times Prentice Hall, 1990

About this Item

Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Seller Inventory # wbs6000524005

Bibliographic Details

• Title: The Pyramid Principle: Logic in Writing and Thinking
• Publisher: Financial Times Prentice Hall
• Publication Date: 1990
• Language: English
• ISBN 10: 027303345X
• ISBN 13: 9780273033455
• Binding: Hardcover
• Edition: 3rd Edition
• Condition: Very Good
• Weight: 390 grams

About this title

Synopsis

The Pyramid Principle teaches business people how to write complex reports, analyses and presentatios so that they can be clearly undestood. Barabara Minto´s successful principle is based on the concept that any grouping of ideas is easier to comprehend if it is pre-sorted into a logical structure before being committed to paper.

About the Author

Barbara Minto developed The Pyramid Principle through her early work as a consultant at McKinsey & Company, Inc. She now runs her own consultancy, Minto International, Inc., specializing in teaching the Pyramid Principle to people whose major training is in business or the professions, but whose jobs nevertheless require them to produce complex reports, analyses, memorandums, or presentations. She has taught her course to most of the major consulting firms in the United States and Europe, as well as to many of the world's largest corporations and government organizations. She also taught Bob Waterman and Tom Peters, among others, while lecturing at McKinsey.