The Pyramid Principle: Logic in Writing and Thinking

The Pyramid Principle teaches business people how to write complex reports, analyses and presentatios so that they can be clearly undestood. Barabara Minto´s successful principle is based on the concept that any grouping of ideas is easier to comprehend if it is pre-sorted into a logical structure before being committed to paper.

Barbara Minto developed The Pyramid Principle through her early work as a consultant at McKinsey & Company, Inc. She now runs her own consultancy, Minto International, Inc., specializing in teaching the Pyramid Principle to people whose major training is in business or the professions, but whose jobs nevertheless require them to produce complex reports, analyses, memorandums, or presentations. She has taught her course to most of the major consulting firms in the United States and Europe, as well as to many of the world's largest corporations and government organizations. She also taught Bob Waterman and Tom Peters, among others, while lecturing at McKinsey.