Qualitative Methods in Business Research (Introducing Qualitative Methods series)

Eriksson, P

ISBN 10: 1412903173 / ISBN 13: 9781412903172

Published by SAGE Publications Ltd, 2008

About this Item

Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Seller Inventory # 00102622738

Bibliographic Details

• Title: Qualitative Methods in Business Research (Introducing Qualitative Methods series)
• Publisher: SAGE Publications Ltd
• Publication Date: 2008
• Language: English
• ISBN 10: 1412903173
• ISBN 13: 9781412903172
• Binding: Soft cover
• Condition: Good

About this title

Synopsis

Qualitative Methods in Business Research is a wide-ranging and accessible book that provides a thorough overview into most common qualitative research methods in business and related fields, such as marketing, management, organization studies, and accounting.

This book offers a practical how-to guide to using qualitative methods, and covers all the major qualitative approaches in business research, including:

• Case study research
• Ethnography
• Narrative inquiry
• Discourse analysis
• Grounded theory
• Action research

Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical data, reporting the results, and evaluating the research. The book provides a comprehensive view into the whole research process in business research, including the evaluation and the writing processes of qualitative research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods.

As well as providing a complete, student-friendly introduction to qualitative research methods, the book will also be a valuable and longstanding reference book for researchers and practitioners who want to update and widen their knowledge and skills in the area.

About the Author

Academy of Finland appointed Professor Anne Kovalainen to the Minna Canth professorship in the field of women’s studies for 2010–2014. Professor Kovalainen is based at the Turku School of Economics. Her research is concerned with presumed equality and the Finnish economy from a gender perspective within the context of global economy. The project is interdisciplinary, but the focus is in the areas of social sciences and economics.