Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Bibliographic Details

Title: Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
Publisher: Kogan Page, Limited
Publication Date: 2004
Language: English
ISBN 10: 074944181X
ISBN 13: 9780749441814
Binding: Soft cover
Edition: Pap/Cdr.
Condition: Very Good
Weight: 1.193 pounds

About this title

Synopsis

* A guide that focuses on core skills * Written by one of the most experienced market researchers in the field of questionnaire design * Includes a free CD-ROM containing questionnaire-writing software Questionnaires are a vital tool for the market researcher: they draw accurate information from respondents, give structure to interviews, facilitate data processing and provide a standard form on which facts, comments and attitudes can be recorded. ""Questionnaire Design"" explains the role of questionnaires in market research, and looks at different types of questions and questionnaires and when and how they should be used. The book also explains how to plan, structure and write the right questionnaire for the research you are running. Contents are as follows: * Objectives in writing questionnaires * Differences between data collection media * Planning your questionnaire * Writing the questions * types of questions * Using prompt material * Laying it out * Piloting * Ethical issues * Social desirability bias and how to avoid it * Issues in multi-national surveys

About the Author

Ian Brace is UK Group Research Director for NFO WorldGroup. He has been a market researcher for over 30 years, during which time he worked for MAS Survey Research, NOP, Esso Petroleum and BJM Research. Professor Brace is a Visiting Fellow in market research at Bristol Business School, and currently vice chairman of the council of the Market Research Society and deputy chair of the Professional Standards Committee.

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