Read Me : 10 Lessons for Writing Great Copy

Roger Horberry

ISBN 10: 1780671814 / ISBN 13: 9781780671819

Published by Laurence King Verlag Gmbh, 2014

About this Item

Neuware - Dieses Buch zeigt in zehn Lektionen, wie man perfekte Texte schreibt: Ob Werbetexte, Online-Texte, Anleitungen oder Verpackungstexte - mit praktischen Übungen und einfachen Anleitungen lernen Sie, wie schlagkräftig argumentiert, treffsicher benennt und anschaulich erklärt. Dazu verraten professionelle Autoren anhand von klassischen und zeitgenössischen Beispielen ihre 'Geschäftsgeheimnisse'.

Seller Inventory # 9781780671819

Bibliographic Details

• Title: Read Me : 10 Lessons for Writing Great Copy
• Publisher: Laurence King Verlag Gmbh
• Publication Date: 2014
• Language: English
• ISBN 10: 1780671814
• ISBN 13: 9781780671819
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 231W x 188H x 20D millimeters 231 millimeters width by 188 millimeters height by 20 millimeters depth
• Weight: 620 grams

About this title

Synopsis

If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets?

Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers.

Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.

About the Author

Roger Horberry is a highly experienced professional copywriter and has written about everything from finance to fireworks, and telecoms to tea bags. He has published two books on copywriting. Gyles Lingwood is Principal Lecturer in Advertising & Design at the University of Lincoln. His creative work has won a number of awards including D&AD, British Interactive Media Association and the US Creativity Awards.