Redefining the Future of Digital Marketing With Virtual Influencers

Language: English

Published by IGI Global, 2025

9798337302553

  • Hardcover
  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - By blending artificial intelligence (AI), computer-generated imagery (CGI), and human-like personas, virtual influencers offer brands a unique opportunity to engage audiences in new and powerful ways. While traditional influencers bring human authenticity, virtual influencers offer unmatched control and consistency, creating a new paradigm in influencer marketing. However, they also present challenges in building emotional connections and maintaining authenticity. By striking the right balance between digital storytelling, audience engagement, and technological innovation, virtual influencers may effectively influence the market, transforming traditional marketing practices. Redefining the Future of Digital Marketing With Virtual Influencers explores the emerging phenomenon of virtual influencers (VIs) and their growing influence on marketing strategies across diverse industries, such as fashion, tourism, and retail. It examines the development, rise, and effectiveness of VIs, backed by real-world case studies. Covering topics such as parasocial interactions, brand strategies, and tourism, this book is an excellent resource for marketing professionals, business leaders and consultants, researchers, scholars, academicians, and more.

Seller Inventory # 9798337302553

Title
Redefining the Future of Digital Marketing With Virtual Influencers
Author
Dominyka Venciute
Publisher
IGI Global
Publication year
2025
Condition
Neu
Binding
Buch
Language
English
ISBN 13
9798337302553
Item weight
836 grams
Dimensions
260x183x23 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item5 to 7 business days7 to 10 business days
First itemUS$ 35.42US$ 35.42
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