Reputation: Realizing Value from the Corporate Image
21 ratings by Goodreads
Language: English
Published by Harvard Business Review Press, 1996
- Hardcover
- Used
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Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.
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- Title
- Reputation: Realizing Value from the Corporate Image
- Author
- Fombrun, Charles J.
- Publisher
- Harvard Business Review Press
- Publication year
- 1996
- Condition
- good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0875846335
- ISBN 13
- 9780875846330
Good reputations, says Charles Fombrun, create wealth. In this thoroughly accessible book, Fombrun shows that by developing strong and consistent images, well-regarded companies generate hidden assets - or reputational capital - that give them a distinct advantage.
Reputation examines how companies in a variety of industries, such as international fashion, investment banking, packaged goods, and even U.S. business schools, compete for prestige and achieve celebrity.
Vital, relevant, and readable for professionals in public, community, investor, and employee relations as well as brand and marketing managers and senior executives.
Reputation examines how companies in a variety of industries, such as international fashion, investment banking, packaged goods, and even U.S. business schools, compete for prestige and achieve celebrity.
Vital, relevant, and readable for professionals in public, community, investor, and employee relations as well as brand and marketing managers and senior executives.
"Synopsis" may belong to another edition of this title.
About the Author
Charles Fombrun is research professor of management at the Stern School of Business, New York University.
"About the title" may belong to another edition of this title.
Zoom Books East
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