Research Methods in Business Studies
Ghauri, Pervez, Gronhaug, Kjell
ISBN 10: 0273712047 ISBN 13: 9780273712046
Published by Pearson Education, Limited, 2010
Used
Soft cover
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Better World Books Ltd, Dunfermline, United Kingdom
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About this Item
Description:
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 7474478-20
Synopsis:
A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.
Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.
The following online resources support the text:
For Instructors: PowerPoint slides
About the Author:
Dr. Pervez Ghauriis Professor of International Business at Kings College London.
Dr Kjell Gronhaugis Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway..
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Research Methods in Business Studies
Publisher: Pearson Education, Limited
Publication Date: 2010
Binding: Soft cover
Condition: Very Good
Edition: 4th Edition