Research Methods for Leisure and Tourism: A Practical Guide (Leisure Management)

This edition retains the wide coverage of tourism and specific marketing of the first edition and, in addition, provides material covering recent developments. The book is practical in manner, examining a wide range of methods for market research and providing assistance on presenting information.

Research Methods for Leisure and Tourism is a comprehensive and clearly written guide to practical research in leisure and tourism. Since publication of the first edition, the book has become the standard reference in the field. It is aimed at students who are undertaking academic research as well as practising managers who use research as part of management or policy in the leisure and tourism industries.

 

 

Thoroughly updated, the third edition of the book covers a wide range of techniques, a balance of qualitative and quantitative methods, and the collection, analysis and use of both primary and secondary data. A full chapter is dedicated to report-writing, whilst international examples and applications from leisure and tourism research and practice are provided throughout the book. Step-by-step guidance is also given on the use of software packages SPSS and NVivo in data analysis.

 

 

KEY FEATURES

 

• Balance of qualitative and quantitative research methods
• Practical guidance on conducting research and writing reports
• Detailed coverage of research ethics, the development of conceptual frameworks for research, the use of the case study method and analysis of qualitative data

• Up-to-date guides to SPSS version 12.0 and NVivo version 2
• International case studies and examples from leisure and tourism literature
• Questions, exercises and further reading for each chapter

 

 

About the author

 

Tony Veal is Adjunct Professor in the School of Leisure, Sport and Tourism, University of Technology, Sydney