Research Methods and Techniques in Public Relations and Advertising.

Language: English

Published by Frankfurt am Main, Bern, Bruxelles, New York, Oxford, Warszawa, Wien: Peter Lang, 2017

3631718764 / 9783631718766

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Seller: Borkert, Schwarz und Zerfaß GbR, Berlin, GermanyBorkert, Schwarz und Zerfaß GbR

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224 pp., 15 tabl., 20 ill., 5 fig. A perfect copy. - The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc. - Contents: Scientific Advisory Committee -- Introduction -- Netnographical Analysis of Voting Preferences of Women in Online Communities in Terms of Basic Values (Bayram Oguz Aydin) -- Using Fear Appeal in Political Advertisements and its Effect on Audiences: An Experimental Study (Emine Sahin) -- Case Analysis in Crisis Communication: Analysis of a Sample Case of News Titled "They did not Scan Testicle" which Turns Health Crisis into Political Crisis (Özlem Dugan / Ayhan Uludag) -- Discourse Analysis in Relation to a Social Movement (Habibe Akçay Bekiroglu) -- A Research on the Importance Grading of Public Relations Application Fields: Application of the Delphi Method (Özgür Selvi / Zülfiye Acar Sentürk) -- Survey as a Quantitative Research Method (Salih Gürbüz) -- A Focus Group Research (Emre S. Aslan) -- Advertisement Ethics and Legal Regulations in Turkey from the Perspective of Advertisement Practitioners: A Grounded Theory Analysis (Emine Sahin) -- Public Relations Perception of Undergraduate Students: Their Employment and Career Expectations (Bayram Oguz Aydin). ISBN 9783631718766 Sprache: Englisch Gewicht in Gramm: 550.…

Title
Research Methods and Techniques in Public Relations and Advertising.
Author
Aydin, Bayram and Emine Sahin (Hrsg.):
Publisher
Frankfurt am Main, Bern, Bruxelles, New York, Oxford, Warszawa, Wien: Peter Lang
Publication year
2017
Condition
Sehr gut
Binding
Original brochure.
Language
English
ISBN 10
3631718764
ISBN 13
9783631718766
Item weight
550 grams
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