Neuware - In Response! Lois K. Geller, a leading expert in Direct Marketing offers all marketers, whether they work for small companies or large corporations, a strategy for creating and sustaining a profitable Direct Marketing program.Leading the reader through this program of planning, budgeting, forecasting, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and Internet campaigns.

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Bibliographic Details

Title: Response! : The Complete Guide to Profitable Direct Marketing
Publisher: Touchstone Books Mai 1999
Publication Date: 1999
Language: English
ISBN 10: 0684871130
ISBN 13: 9780684871134
Binding: Taschenbuch
Condition: Neu
Dimensions: 230 millimeters width by 153 millimeters height by 23 millimeters depth
Weight: 585 grams

About this title

Synopsis

In Response! Lois K. Geller, a leading expert in Direct Marketing offers all marketers, whether they work for small companies or large corporations, a strategy for creating and sustaining a profitable Direct Marketing program.

Leading the reader through this program of planning, budgeting, forecasting, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and Internet campaigns.

About the Author

Lois K. Geller is a leading Direct Marketing expert and a Simon & Schuster author.

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