Response: The Complete Guide to Profitable Direct Marketing
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Language: English
Published by Touchstone, 1999
- Softcover
- New
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- Title
- Response: The Complete Guide to Profitable Direct Marketing
- Author
- Geller, Lois K.
- Publisher
- Touchstone
- Publication year
- 1999
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0684871130
- ISBN 13
- 9780684871134
In Response! Lois K. Geller, a leading expert in Direct Marketing offers all marketers, whether they work for small companies or large corporations, a strategy for creating and sustaining a profitable Direct Marketing program.
Leading the reader through this program of planning, budgeting, forecasting, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and Internet campaigns.
Leading the reader through this program of planning, budgeting, forecasting, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and Internet campaigns.
"Synopsis" may belong to another edition of this title.
About the Author
Lois K. Geller is a leading Direct Marketing expert and a Simon & Schuster author.
"About the title" may belong to another edition of this title.
California Books
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