The Restaurant Book The Definitive Guide to Starting Your Own Restaurant

A manual on how to plan and manage a restaurant includes discussions of menus, equipment, franchises, insurance, and advertising

An objective, detailed, and thorough book on starting and managing a restaurant. The authors give a realistic and comprehensive outline of problems and difficulties that arise in creating a restaurant. Their discussion of the mechanics of business planning is informative and clear. Every contingency is carefully spelled out. Among the topics they cover are franchising, "building or buying the dream," equipment, pricing, personnel management, financing, and advertising. Each section includes a well-presented and cogent case study. There are also helpful charts, diagrams, and schedules. An excellent book. Connie Chambers, Per rot Memorial Lib., Old Greenwich, Ct.
Copyright 1986 Reed Business Information, Inc.