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Bibliographic Details

Title: Retail Management: A Strategic Approach (11th Edition) [Aug 06, 2009] Berman, Barry R. and Evans, Joel R.
Publisher: Prentice Hall
Publication Date: 2009
Language: English
ISBN 10: 0136087582
ISBN 13: 9780136087588
Binding: Hardcover
Condition: Very Good
Weight: 58 ounces

About this title

Synopsis

The text that helps readers thrive in today�s retailing industry.

An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Customer; Putting it all Together

For readers that want to incorporate a pre-defined and well-integrated strategy into their retail experience. This text also offers plenty of career advice and information for those seeking to expand their opportunities.

"About this title" may belong to another edition of this title.

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