Retail Management : A Strategic Approach
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Language: English
Published by Pearson College Div, 2009
- Hardcover
- Used
Seller: eCampus, Lexington, KY, U.S.A.eCampus
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- Title
- Retail Management : A Strategic Approach
- Author
- Berman, Barry; Evans, Joel R
- Publisher
- Pearson College Div
- Publication year
- 2009
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0136087582
- ISBN 13
- 9780136087588
The text that helps readers thrive in todays retailing industry.
An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Customer; Putting it all Together
For readers that want to incorporate a pre-defined and well-integrated strategy into their retail experience. This text also offers plenty of career advice and information for those seeking to expand their opportunities.
An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Customer; Putting it all Together
For readers that want to incorporate a pre-defined and well-integrated strategy into their retail experience. This text also offers plenty of career advice and information for those seeking to expand their opportunities.
"Synopsis" may belong to another edition of this title.
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