Retail and Marketing Channels
Language: English
Published by Routledge, 2012
Series: Book 1 of 9 - Routledge Library Editions: Retailing and Distribution
- Softcover
- New
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
US$ 115.10
Quantity: 1 available
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352 pages. 9.00x6.10x0.80 inches. In Stock.
Seller Inventory # zk041575433X
- Title
- Retail and Marketing Channels
- Author
- Reddy, Srinivas K. (Editor)/ Pellegrini, Luca (Editor)
- Publisher
- Routledge
- Publication year
- 2012
- Condition
- Brand New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 041575433X
- ISBN 13
- 9780415754330
- Item weight
- 0.65 kilograms
- Series
- Book 1 of 9: Routledge Library Editions: Retailing and Distribution
Retailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries.
This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels.
First published 1989.
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About the Author
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Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
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Edward Bowditch Ltd
Exstowe, Exton
Exeter, United Kingdom EX3 0PP
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Business correspondence address: Exstowe, Exton, Exeter, EX3 0PP
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