Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

Seller Inventory # 7719-9781032476827

Contact seller

Report this item

Bibliographic Details

Title: Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project
Publisher: Auerbach Publications
Publication Date: 2023
Language: English
ISBN 10: 1032476826
ISBN 13: 9781032476827
Binding: paperback
Condition: Very Good

About this title

Synopsis

The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation.

About the Author

Christophe Midler, Bernard Jullien, Yannick Lung

"About this title" may belong to another edition of this title.

Store Description

Started in an unfortunate mother's basement in 2004 with books that a student layabout no longer needed, AwesomeBooks now stocks over 2 million titles which are ready to be sent to your door within 24hours of ordering. Our heritage is in supplying great quality used books. We have over 1.8 million books in our distribution centre ready to be shipped to you at any time. We also sell new books and are increasing our range of titles every day.

Visit Seller's Storefront

Seller's business information

WRAP Ltd
Unit 4,, 119 Loverock Road, Reading, RG30 1DZ, United Kingdom

Sale & Shipping Terms

Terms of Sale

All our books are used in either Good or Very Good condition. Should there be any problems after purchase email us and we will sort it out to your satisfaction.

Shipping Terms

We try to keep our shipping terms as simple as possible :)

Shipping cost for orders to other destinations vary, so please check your destination country for more details.

Shipping rates from United Kingdom to U.S.A.

Shipping rates from United Kingdom to U.S.A.
Order quantity	4 to 15 business days	4 to 15 business days
First item	US$ 6.68	US$ 6.68

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.