Return on Customer: Creating maximum value from your scarcest resource This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

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Bibliographic Details

Title: Return on Customer: Creating maximum value from your scarcest resource
Publisher: Cyan Books and Marshall Cavendish
Publication Date: 2005
Language: English
ISBN 10: 1904879349
ISBN 13: 9781904879343
Binding: Paperback
Condition: Very Good

About this title

Synopsis

Don Peppers and Martha Rogers, Ph.D., are the founding partners of Peppers & Rogers Group, the world's most respected management consulting firm concentrating on customer issues, now a division of Carlson Marketing Group, Inc.. They are the coauthors of the best-selling "one to one" series of business books, including "The One to One Future, " "Enterprise One to One, The One to One Fieldbook" (with Bob Dorf), "The One to One Manager, "and "One to One B2B. " In addition, they have written a comprehensive graduate-level textbook on CRM, "Managing Customer Relationships, " used in colleges and universities around the globe.

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WRAP Ltd
Unit 4,, 119 Loverock Road, Reading, RG30 1DZ, United Kingdom

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