In 2011 over 400,000 graduates will compete for around 45,000 graduate vacancies. In the face of intense competition, recruiters will be besieged with applications. So how do you make sure you attract, retain and inspire the best quality graduates to apply for your organisation? How do you spot the true graduate talent? What's the best way to work with universities? Who should you speak to, who should you avoid, when's the best time to launch a campaign, how much should you spend, and who are these people - Generation Y? Aimed directly at graduate recruiters, this book is unique in that it offers a first-hand insight into how graduate recruitment really works in today's post-Crunch job market.

About the Author

Three of the authors are high-level graduate recruitment officers in blue-chip UK organisations.The fourth is careers service director at Liverpool University. They have come together as a team to offer cutting-edge advice to anyone interested or involved in graduate recruitment. Bob Athwal is Head of Graduate Schemes at RWE npower - one of the biggest names in UK energy, supplying 10 percent of the UK's gas and electricity requirements. Donna Miller is Human Resources Director, European Operations, at Enterprise Rent-A-Car. In this capacity she oversees all aspects of people development for Enterprise in the United Kingdom, Ireland and Germany, which includes more than 4,700 employees John Morewood is Senior Specialist, Emerging Talent, at HSBC, the world's local bank. In this capacity he heads up the emerging talent proposition for HSBC in UK and Europe. Dr Paul Redmond is head of Careers and Employability at the University of Liverpool and one of the country's leading experts on generational theory and the graduate labour market.

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