Road to Relevance: 5 Strategies for Competitive Associations
Coerver, Harrison; Byers, Mary
Language: English
Published by Jossey-Bass, 2013
- Hardcover
- Used
Seller: Reliant Bookstore, El Dorado, KS, U.S.A.Reliant Bookstore
AbeBooks seller since June 30, 2021
Condition: Used - Good
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- Title
- Road to Relevance: 5 Strategies for Competitive Associations
- Author
- Coerver, Harrison; Byers, Mary
- Publisher
- Jossey-Bass
- Publication year
- 2013
- Condition
- good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0880343567
- ISBN 13
- 9780880343565
Association leaders must be disciplined strategists, focusing the organizations they serve on value they can deliver and structuring accordingly to compete in the "new normal." Road to Relevance is the follow-up and complementary companion to the bestselling Race for Relevance: 5 Radical Changes for Associations, which identified six challenges that forever changed the association environment and five needed changes. Authors Harrison Coerver and Mary Byers, CAE, provide real insight into how to adapt the strategies of Road to Relevance to your organization's circumstances. Clearly explaining the five key strategies, the authors show you how to:
- Identify strengths that deserve a concentration of resources
- Achieve a coordinated product and service portfolio
- Root out marginal or underperforming activities that are negatively impacting your organization
Case studies, adaptable examples, and provocative questions help you use the insights from Road to Relevance to lead your organization to an ever-more-valued, sustainable, and relevant future.
"Synopsis" may belong to another edition of this title.
About the Author
Mary Byers, CAE, formerly a senior-level association executive, is a consultant and professional speaker. She helps groups gain clarity and focus through leadership conference training, facilitating strategic planning retreats, assisting boards, committees and work groups, and helping association staff and volunteers talk through tough issues.
"About the title" may belong to another edition of this title.
Reliant Bookstore
El Dorado, KS, U.S.A.
AbeBooks seller since June 30, 2021
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Reliant Distribution Group, LLC
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