Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.

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Bibliographic Details

Title: The Roadside MBA: Real-world Lessons for Entrepreneurs, Start-ups and Small Businesses
Publisher: Macmillan
Publication Date: 2014
Language: English
ISBN 10: 0230772587
ISBN 13: 9780230772588
Binding: Soft cover
Condition: Very Good

About this title

Synopsis

Three top mba proffessor - one big road trip full of powerful insights about product differentiation, pricing, brand management and tactics for battling the 'big boys', the roadside mba takes the blue-chip knowledge and tactics of wall street, and brings them to the high street. Paul oyer, michael mazzeo and scott schaefer have taught thousands of mbas at some of the world's leading business schools. While travelling back from an economics conference together they dropped into a shoe store in maine and chatted to the staff - and quickly realized that the strategic problems faced by small businesses are just as rich and compelling as anything challenging microsoft or general electric. These three wise men decided to go in search of real-world case studies that illustrate the key lessons of an mba. The result is a rollicking american road trip that is both a great introduction for business owners who haven't done an mba, and an entertaining refresher for those who have.

About the Author

Michael Mazzeo is an Associate Professor of Management & Strategy at Northwestern University's Kellogg School of Management where he teaches the school's core MBA class in Business Strategy. Mike has a PhD in Economics from Stanford University, and lives in Chicago with his ten-year old son and many, many Legos.

Paul Oyer is the Fred H. Merrill Professor of Economics at Stanford University's Graduate School of Business. Paul has a PhD in Economics from Princeton University, and lives in Stanford, California with his two children.

Scott Schaefer holds the Kendall D. Garff Chair in Business Administration and is Professor of Finance at the University of Utah's David Eccles School of Business. He has a PhD in business economics from Stanford University's Graduate School of Business, and lives in Salt Lake City with his two children.

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With 3 stores less than 1 hour outside the DC/Metropolitan area (1 in Gaithersburg, 1 in Frederick and 1 in Hagerstown, MD), we have the largest selection of books in the tri-state area. Wonder Book and Video has been in business since 1980 and online since 1997. We have over 1 Million books for sale on our website and another 1 Million books for sale in our 3 locations. Items on Abe are not necessarily in stock at our retail locations. Please do not call the stores to place orders for Abe Books sales. We have a very active online inventory and as such, we can receive multiple orders for the same item. We fill those orders on a first come first serve basis, but will refund promptly any items that are out of stock. Since 1980 it has always been about the books. ALL kinds of books from 95 cent children's paperbacks to five figure rare and collectibles. A merging of the old and new is where we started, and it is where we are today. Our retail stores have always been places where a reader can rush in looking for a title needed for a term paper that is due the next day, or where bibliophiles can get lost "in the stacks" for as long as they wish. In 2002 USAToday recognized us as "1 of 10 Great Old Bookstores", and we have been featured in numerous other newspaper and TV stories including Washington Post and CSpan. Members ABAA, ILAB.

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Wonder Book
Wonder Book and Video, 1550 Tilco Drive, Frederick, MD, 21704, U.S.A.

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