The Royal Mail Guide to Direct Mail for Small Businesses (Marketing Series: Practitioner)
Language: English
Published by A Butterworth-Heinemann Title 09/04/1996, 1996
- Softcover
- Used
Seller: Bahamut Media, Reading, United KingdomBahamut Media
AbeBooks seller since August 15, 2012
Condition: Used - Very good
US$ 22.82
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Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Seller Inventory # 6545-9780750627474
- Title
- The Royal Mail Guide to Direct Mail for Small Businesses (Marketing Series: Practitioner)
- Author
- Author Unknown
- Publisher
- A Butterworth-Heinemann Title 09/04/1996
- Publication year
- 1996
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0750627476
- ISBN 13
- 9780750627474
The Royal Mail Guide to Direct Mail is designed for use by both excecutives planning a campaign for the first time as well as being a useful guide for those with more experience. Packed with helpful tips and practical advice, this will be an
indispensable guide for non-specialists and marketers alike. This handy reference book takes the reader through every stage of producing a direct mail campaign and includes advice on: - * Identifying your best customers * Reaching potential prospects *
Building your own cost effective mailing lists * Generating more business through effective copywriting * Planning and monitoring your campaign and * Examples of best practice The author, Brian Thomas is one of the most experienced practitioners and trainers in direct marketing in Europe.
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Bahamut Media
Reading, United Kingdom
AbeBooks seller since August 15, 2012
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