The Royal Mail Guide to Direct Mail for Small Businesses (Marketing Series: Practitioner)

The Royal Mail Guide to Direct Mail is a practical DIY manual for all managers. In one handy reference book, it takes the reader through every stage of producing a direct mail campaign.

The Royal Mail Guide to Direct Mail is designed for use by both excecutives planning a campaign for the first time as well as being a useful guide for those with more experience. Packed with helpful tips and practical advice, this will be an
indispensable guide for non-specialists and marketers alike. This handy reference book takes the reader through every stage of producing a direct mail campaign and includes advice on: - * Identifying your best customers * Reaching potential prospects *
Building your own cost effective mailing lists * Generating more business through effective copywriting * Planning and monitoring your campaign and * Examples of best practice The author, Brian Thomas is one of the most experienced practitioners and trainers in direct marketing in Europe.

Brian Thomas is former CEO, Saatchi & Saatchi Direct and Ogilvy & Mather Direct; and a CIM Course Director and Senior Consultant Lecturer, Institute of Direct Marketing.