Running in Circles. This item is unavailable.
10 ratings by Goodreads
Language: English
Published by Cogan Publishing, 2025
- Softcover
- New
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
5-star seller
AbeBooks seller since April 7, 2005
Unavailable
Softcover
Condition: New
US$ 16.55
Item description from seller
New Book. Shipped from UK. Established seller since 2000.
Seller Inventory # L2-9798992671001
- Title
- Running in Circles
- Author
- Cogan, Jack
- Publisher
- Cogan Publishing
- Publication year
- 2025
- Condition
- New
- Binding
- PAP
- Language
- English
- ISBN 13
- 9798992671001
- Item weight
- 154 grams
"A must read for any track & field fan!" - Sage Canaday, founder of Vo2max Productions
Every four years, track & field takes center stage at the Olympic Games, then quickly disappears from the spotlight. But if running is on the rise with over 50 million Americans now participating in the sport, why isn’t track & field a more popular sport in the U.S.? The easy answer is that track & field is just boring to watch on TV, but the real answer lies in marketing.
In RUNNING IN CIRCLES, Jack Cogan explores why the NFL, NBA, MLB, and NHL dominate the U.S. media landscape, not just because they’re wildly entertaining, but because they’ve mastered the art of engaging fans and creating cultural relevance. As an avid fan of the sport himself, Cogan also outlines why track & field has failed to become a top U.S. sport and provides a new marketing strategy and ideas for how USATF can get back on track to becoming one. With the Los Angeles Olympics quickly approaching in 2028, there’s no better time to reimagine the future of professional track.
Every four years, track & field takes center stage at the Olympic Games, then quickly disappears from the spotlight. But if running is on the rise with over 50 million Americans now participating in the sport, why isn’t track & field a more popular sport in the U.S.? The easy answer is that track & field is just boring to watch on TV, but the real answer lies in marketing.
In RUNNING IN CIRCLES, Jack Cogan explores why the NFL, NBA, MLB, and NHL dominate the U.S. media landscape, not just because they’re wildly entertaining, but because they’ve mastered the art of engaging fans and creating cultural relevance. As an avid fan of the sport himself, Cogan also outlines why track & field has failed to become a top U.S. sport and provides a new marketing strategy and ideas for how USATF can get back on track to becoming one. With the Los Angeles Olympics quickly approaching in 2028, there’s no better time to reimagine the future of professional track.
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